Tata.Cars has introduced the Curvv Series X in the Indian market. Repositioning the variants with more premium content pushed down the line without compromising on the striking looks of the SUV-coupé. The Curvv Series X range was launched in Mumbai on September 3, 2026, priced starting from ₹9.99 lakh (ex-showroom). Across six personalities and selected #DARK versions for enhanced styling.

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Range Pricing & Variants

The range comprises Curvv Series X variants of Smart X, Pure X, Pure X+, Creative X+, Accomplished X and Accomplished X+ trim levels. Starting from Rs 9.99 lakh (Smart X) up to around Rs 18.5–19 lakh. With additional ₹25,000 for selected #DARK versions.

Engine and Gearbox

As for the engine options under the bonnet, Series X keeps its previous three power trains. Which are mated either to manual or automatic transmissions according to persona:

  • 1.2L Revotron turbo-petrol: 120hp, 170Nm
  • 1.2L Hyperion GDI turbo-petrol: 125hp, 225Nm
  • 1.5L Kryojet diesel: 118hp, 260Nm

1.2 Hyperion T-GDI can now be found only in automatic transmission in the reworked Series X range.

New Features of the Entire Range

“Series X” model range by Tata has shifted focus to comfort and technologies from high-end trims to mid or even entry-level variants.

Key Highlights:

  • Aesthetic SUV-coupe design with flush door handles and full LED lighting
  • R-Comfort seats with passive ventilation available on Smart X
  • Multiple Driving Modes (Eco, City and Sport) and rear armrest with EasySip cup holders
  • Safety Dome of Tata – Six airbags, ESP, ABS with EBD, Hill Hold Control and many more features

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said: " Curvv changed the way India thinks about SUV design the moment it arrived. With the new Curvv Series X, we are making that proposition even stronger by bringing together striking SUV Coupé design, engaging SUV performance, generous comfort, premium features and classleading safety at an even more compelling price point. Starting at ₹9.99 lakh, Curvv Series X offers outstanding value without compromise, making the Curvv experience accessible to an even wider set of customers while staying true to the distinctive character that has made it one of the most admired SUVs in the segment.”

Feature Comparison by Variant

Smart X: A Well-Equipped Base Model

The entry-level variant of Smart X is equipped very well for its practical purposes. It comes with LED headlights, DRLs and taillamps, digital instrument cluster, parking assistance system, R17 Aero Style wheels, and connected car features.

Pure X and Pure X+: Features Related to Infotainment and Luxury

The Pure X variant offers 10.25 inch HARMAN touchscreen display, wireless Android Auto/Apple CarPlay, 6 speakers, automatic climate control and cruise control. Pure X+ version gets the Plus Lux Leatherette Pack (Oyster White seats). R17 diamond-cut alloy wheels and access to the #DARK variant with blacked-out interior-exterior accents.

Creative X+: Panoramic Glass Roof, 360 Camera, Twin Screens

For the tech enthusiasts, there is the Creative X+ version with:

  • Panoramic glass roof with AeroView voice command assistance
  • 360-degree 3D camera with blind view assist
  • R18 diamond-cut alloy wheels
  • Two 10.25-inch touchscreens (for infotainment and digital cock-pit with navigation)
  • TPMS, auto-headlamps, rain sensing windshield wipers and illuminated cooled glove box

Accomplished X and X+: ADAS and Luxury

The premium variants come with an L2 ADAS (Advanced Driver Assistance System). The Accomplished X+ offers more with gesture control tailgate opening, ventilated front seats, ambient lighting, light saber LED headlamps and a six-way powered driver seat. Here comes the peak audio and comfort with a 12.3-inch HARMAN screen, JBL 9-speaker system, wireless charging, twin zone air conditioning and air purification system.

ELCTRIK Speaks

The Curvv Series X sharpens Tata’s value play by pushing premium features into lower and mid trims. While keeping the SUV-coupé’s bold stance intact. With ADAS, sunroof and 360-degree camera now within easier reach. It undercuts rivals on perceived value without asking buyers to compromise on style. For families and young professionals alike, this feels like the Curvv finally hitting the sweet spot between aspiration and affordability.

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