One of the most significant changes is made by Ola Electric concerning their retail strategy. They have decided to allow their dealers to sell and service their electric two-wheelers all across India. With the opening of the sales and service network of Ola Electric to dealers across the country. They are moving from their company-owned retail network to a combination of brand experience centers and local dealerships.

As per Ola Electric, the company-owned stores played a very important role in acquainting Indians with the concept of electric mobility. After five years of launching their first batch of electric scooters in India. Ola Electric has realized that EV awareness among Indian consumers is considerably high at this point of time. Consequently, they believe that the role of dealers can be very significant in helping them enhance their reach across various regions in the country.

Also Read: A Comprehensive Electric Four-Wheeler Sales Report of July 2026

A Shift in Retail Strategy

This is based on a month-long interaction between the company and potential dealers all around the nation. Ola Electric has stated that the response from potential dealers has been positive. With many of them believing in the products of the company and their potential in the long run.

The new strategy is expected to have some benefits such as:

  • Speedier expansion into Tier 2 and Tier 3 cities.
  • Better sales and services thanks to the knowledge of dealers in the area.
  • Easy reach of the customers all around India.
  • Promotion of the use of electric vehicles in general.

The goal of Ola Electric is to achieve a full-fledged dealership network across India by Diwali 2026, which will be possible only through the help of its dealer partners.

Bhavish Aggarwal, Chairman and Managing Director, Ola Electric, said: “This is a big shift in how we go to market, and one that reflects where the EV industry in India is headed. We built our own stores first because trust in EVs had to be earned store by store, city by city. That phase built the foundation. Now, as the category matures, our job is to bring EVs to every corner of the country, and dealer partners understand their local markets in ways no company owned network can replicate at that scale. Company stores will now be where customers experience the brand and the product at their best, while our dealer partners carry that experience into every town and neighbourhood in India.”

Benefits Available to the Dealer Partners

It has been mentioned by Ola Electric that it will offer a complete value proposition to companies that wish to enter into its dealership network. The dealers will have access to:

  • The brand reputation of Ola Electric after five years of building it.
  • One million customers who have bought EVs from the company.
  • Service offerings through the biggest installed base of electric two-wheelers in India.
  • An extensive product range that comprises electric scooters, motorcycles and energy products like Ola Shakti, apart from some future product offerings.

BVR Subbu Joins to Aid Expansion of Dealership Network

While making the aforementioned announcement, Ola Electric added that BVR Subbu. He was once President of Hyundai Motor India and also a member of the board of Ola Electric, He has come back to take up the position of Senior Advisor. His job would be to help Ola Electric expand its dealer network across the country. BVR Subbu has had the honor of sitting on the board of Ola Electric before and has mentored Bhavish Aggarwal.

ELCTRIK Speaks

It should be considered as a big landmark in the development path of Ola Electric. However, as the company continues to focus on its company-owned experience centers. The introduction of dealers is likely to provide further strength in terms of sales and services in the local markets. Businesses interested in becoming dealers may do so via the official partner program of Ola Electric. At present, the company caters to more than a million customers and has over 4,000 company-owned centers across the country.

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