Steelbird SBA-20 Helmet Crosses 10 Lakh Units in Cumulative Sales

Steelbird Hi-Tech India Limited has announced that its SBA-20 helmet has crossed 10 lakh units in cumulative sales. Launched in January 2024, the helmet is part of the company's two-wheeler helmet portfolio and is sold across different markets in India. The company shared the sales milestone in October 2026, attributing the model's sales to its combination of safety features, design and pricing.

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Steelbird SBA-20: Safety and Features

The SBA-20 comes with a high-impact thermoplastic shell and a high-density Expanded Polystyrene (EPS) liner. The helmet complies with the Bureau of Indian Standards (BIS) safety standard IS 4151:2015.

It also gets a ventilation system designed to allow airflow inside the helmet during rides. Other features include a flip-up mechanism, an integrated inner sun shield, a micrometric buckle and a polycarbonate spoiler.

The helmet comes with a replaceable and washable interior, a wind deflector and a reflective element around the neck area. Its polycarbonate visor features an anti-scratch coating and is available in Smoke and Chrome finishes.

Steelbird SBA-20 Price and Availability

The SBA-20 was introduced at prices ranging from Rs 1,869 to Rs 2,459, depending on the variant. It is available in multiple sizes and finishes. Steelbird distributes its helmets through dealer partnerships and retail outlets across metropolitan cities, smaller towns and other markets in India.

Two-Wheeler Helmet Market

The sales milestone comes amid continued demand for helmets in India's two-wheeler market. With motorcycles and scooters serving as a major mode of daily transportation, helmet manufacturers operate across different price segments, with safety certification, comfort and design forming part of their product offerings.

Rajeev Kapur, Managing Director, Steelbird Hi-Tech India Limited, said, “The SBA-20 crossing the 10 lakh sales milestone is an important achievement for us and a reflection of the trust consumers continue to place in Steelbird. Our endeavour has always been to develop helmets that bring together safety, comfort, design and accessibility. The SBA-20 reflects this approach by offering riders a practical and stylish product for their everyday journeys. This milestone encourages us to continue innovating, strengthening our product portfolio and contributing to a stronger culture of helmet use and road safety in India.”

Elctrik Speaks

Crossing 10 lakh units in sales within two years of its launch indicates demand for the SBA-20 in its price segment. However, helmet purchases should primarily be guided by safety certification, correct sizing and fit rather than styling or additional features. For manufacturers, the challenge remains to make certified helmets accessible across different consumer segments while maintaining safety standards.