Automotive aftermarket brand ACDelco has been reintroduced in India through a licensing agreement between Assurance Intl Limited and General Motors. Under the arrangement, Assurance Intl Limited will act as the official licensee for the brand in the country. ACDelco is owned by General Motors and is known for supplying automotive components and maintenance products in several global markets.
Licensing and Distribution Structure
As part of the agreement, Assurance Intl Limited will manage the manufacturing, marketing, and distribution of selected ACDelco aftermarket products in India. The initial product portfolio will include automotive batteries and lubricants for passenger vehicles and commercial vehicles operating in Indian conditions.
The products will be distributed through a network that includes distributors, retailers, and service workshops across different automotive markets in the country.
Manufacturing Facilities in Haryana
The products will be manufactured at Assurance Intl’s facilities located in Hisar, Haryana. Automotive batteries under the ACDelco brand will be produced at the company’s battery manufacturing facility in Hisar. Lubricants will be manufactured at the company’s blending and packaging plant in the same location.
The lubricants portfolio will include engine oils and automotive fluids designed for vehicles used in Indian driving conditions.
Future Product Development
The companies said the partnership may also explore other product categories in the future, including lubricants with lower environmental impact and battery technologies aligned with changing vehicle technologies.
Rakesh Sharma, MD, Assurance Intl Limited, said the collaboration brings together the strengths of both organizations. “This partnership is a natural synergy between ACDelco’s global legacy in automotive aftermarket solutions and Assurance Intl’s manufacturing expertise, quality experience and distribution capabilities in the Indian automotive sector.”
Mahesh Ravindran, Country Lead (India) - Commercial Operations of Chevrolet Sales India said “The relaunch of ACDelco automotive batteries and lubricants products in India through an official licensing arrangement is aligned with our global aftermarket brand strategy. Assurance Intl’s operational capabilities and understanding of local market requirements provide a strong platform for the ACDelco brand in the country.”
