Ather Energy, India’s top electric two-wheeler producer. It has introduced the new variant of its successful family scooter. The Ather Rizta 3.7kWh battery pack. It is scheduled to launch today on July 1, 2025. It represents a major expansion of the Rizta family. Which quickly has become a hit among Indian families since its launch in 2024.
Rizta 3.7kWh: Key Features and Specifications
- Battery & Range: The new Rizta S 3.7kWh model comes with a bigger 3.7kWh battery pack. It has an IDC-certified range of 159 km on a full charge. This revision aligns with the range of the pricier Rizta Z 3.7kWh model. Without giving up the affordability of the S trim.
- Price: The scooter’s price is ₹1,37,047 (ex-showroom, Delhi). Slight differences according to the city.
- Storage & Practicality: The Rizta S still features 34-litre underseat storage and is adapted to take an optional 22-litre front storage box.
- Technology & Safety: A 7-inch DeepView screen with turn-by-turn directions, AutoHold, Fall Safe, Emergency Stop Signal. Access to the Ather Grid charging ecosystem with more than 3,900 points across the country. The scooter also has support for OTA updates for ongoing feature refinement.
- Warranty: The model is equipped with Ather’s Eight70 warranty programme. 8 years or 80,000 km, and ensuring at least 70% battery health.
- Deliveries: Order booking is now open, with deliveries expected to commence in July 2025.
Industry and Market Response
The Rizta brand has become a workhorse in Ather’s portfolio almost overnight. Contributing more than 60% of the company’s overall sales. Recently crossing the 1 lakh unit sales benchmark. EV experts and industry commentators have hailed the Rizta. For its combination of pragmatism, comfort, and cutting-edge technology. Note its robust appeal to Indian families looking for dependable and feature-loaded electric mobility. The inclusion of the 3.7kWh S variant is considered a tactical step to provide an extra range. Without diluting the value proposition that has helped the Rizta succeed.
Rizta 3.7kWh: Competition and Segment Impact
The Ather Rizta is a direct competitor in the expanding family electric scooter market. Pitted against offerings such as the TVS iQube, Ola S1, and Kinetic E-Luna. Its emphasis on storage, safety, and connected features continues to make it stand out from the crowded pack.
ELCTRIK Speaks
With the introduction of the Rizta S 3.7kWh variant. Ather Energy further consolidates its lead in the Indian electric scooter segment. Meeting the changing demands of urban families. The new variant will drive Ather’s sales momentum and solidify its image for innovation, reliability, and customer-centric design.
