Nissan Magnite crosses 1.5 lakh cumulative sales since launch
Key Highlight
Nissan Magnite crosses 1.5 lakh total sales in Aug 2024 since launch in Dec 2020
Company registered monthly wholesales of 10,624 units in August 24, its highest for FY24
Export business witnessed YoY growth of 336% and MoM growth of 91%
Domestic business witnessed YoY growth of 0.2% and MoM growth of 12.5%
Nissan Motor India announced the milestone of 1.5 lakh total sales of the Nissan Magnite achieved in August 2024, since its launch in December 2020. Additionally, the company announced monthly wholesale dispatches for the month of August 2024 at 10,624 units, that includes export shipments of 8,361 units and domestic dispatches of 2,263 units.
This is the highest monthly wholesale Nissan has achieved in the fiscal year FY24 so far and stands out amidst multiple industry challenges. This also marks a record for Nissan Motor India with its highest monthly export volume in the last five years. It is a significant achievement for the company and is aligned with Nissan’s ‘Make in India, Make for the World’ philosophy. Domestic wholesale accounted for 2263 units, leading to a YoY growth of a modest 0.2% and MoM growth of a significant 12.5%. Export wholesale accounted for 8361 units, leading to a YoY growth of 336% and MoM growth of 91% for August 2024.
Magnite has crossed 1.5 lakh cumulative sales across domestic and export market.
Mr. Saurabh Vatsa, Managing Director, Nissan Motor India, said, “The month of August has been remarkable despite the decline in overall Total Industry Volume (TIV). However, the combined efforts of the Nissan Motor India team along with our dealer partners have delivered great results for the company and customers. The renewed strategy of Nissan’s focus on domestic and exports business is delivering great results for India. The Nissan Magnite is proof that a robust platform, timeless product, and enhanced customer centricity can continue to deliver consistent outcomes, which is evident in the 1.5 lakh milestone that Nissan has crossed this month.”
Nissan Motor India has been on an upward trajectory with the Nissan Magnite, which continues to captivate consumers across the country and abroad. Since its launch in December 2020, the Magnite has now crossed 1.5 lakh cumulative sales across domestic and export markets in August 2024. The Nissan Magnite, blends design excellence from Japan with efficient production in India, embodies Nissan Motor India’s ‘Make-In-India, Make for the World’ manufacturing philosophy.
As part of its growth strategy, Nissan Motor India has been expanding its network footprint across the country. With recent additions in Bengaluru, Srinagar, Salem, Delhi and Durgapur, Nissan now possesses a network of 273 touchpoints, providing quality sales and service experiences to customers nationwide. Nissan will continue to expand its network footprint in the coming fiscal year and go closer to where its customers are coming from across India. The company plans to cross 300 touchpoints this fiscal year.
The Big, Bold and Beautiful Nissan Magnite is currently exported to over 17 global markets, with recent launches in Seychelles, Bangladesh, Uganda, and Brunei. In recent years, Nissan Motor India has focused on exports to Middle Eastern countries such as Saudi Arabia, the United Arab Emirates, Oman, Qatar, Bahrain, and Kuwait.
ELCTRIK Speak
It’s impressive to see Nissan achieving such high sales numbers with the Magnite, especially considering the current industry challenges. The company’s focus on both domestic and export markets seems to be paying off, and it’s great to see the success of their ‘Make in India, Make for the World’ philosophy. Expanding the network footprint and increasing touchpoints for sales and service experiences across India also shows a strong commitment to customers. The Nissan Magnite’s success in both domestic and global markets is definitely noteworthy.
As part of its growth strategy, Nissan Motor India has been expanding its network footprint across the country. With recent additions in Bengaluru, Srinagar, Salem, Delhi and Durgapur, Nissan now possesses a network of 273 touchpoints, providing quality sales and service experiences to customers nationwide. Nissan will continue to expand its network footprint in the coming fiscal year and go closer to where its customers are coming from across India. The company plans to cross 300 touchpoints this fiscal year.
