JSW MG Motor India has collaborated with Google Cloud India to introduce two AI chatbots, Avira and Vir, which have been developed using Google Cloud’s AI capabilities and Riafy.
Key Highlights
The chatbots are designed to elevate customer interactions and service and are the first of their kind in India to utilize advanced digital technology for customer engagement. Built on PaLM 2, a robust language model developed by Google, the chatbots are accessible on the MG website, WhatsApp, EVPEDIA website, and EVPEDIA WhatsApp.
A boost to operational efficiency
As part of JSW MG Motor India’s comprehensive AI strategy, digital assistants have been implemented to optimize operational efficiency, elevate customer experiences, drive sales, and gain valuable insights from customer interactions. These chatbots utilize customer preferences and historical data to tailor responses, enabling personalized real-time interactions that can enhance customer satisfaction and trust. Equipped with multilingual capabilities, Avira and Vir are engineered to facilitate natural and dynamic conversations, continuously learning and adapting from customer interactions to improve intuitiveness over time.
Satinder Singh Bajwa, Chief Commercial Officer of JSW MG Motor India, commented on the introduction of the chatbots, saying, “We continue to leverage technology to redefine customer engagement and operational excellence. In collaboration with Google Cloud, the launch of Avira and Vir marks a significant milestone in our journey to enhance consumer experience.”
Bikram Singh Bedi, Vice President and Country MD of Google Cloud India, expressed excitement about the collaboration: “We are excited about this collaboration with JSW MG Motor India as they embark on a journey to innovate and reimagine their consumer experience by leveraging our AI platform.”
Avira and Vir in Engagement
Avira is a platform designed to revolutionize the car-buying process by delivering an interactive and personalized experience. It is accessible through text and voice on the JSW MG Motor India website and WhatsApp. Avira utilizes advanced generative AI to engage potential car buyers with human-like interactions, effectively addressing inquiries and providing a seamless experience.
Vir is a comprehensive resource that provides detailed information about electric vehicles to empower users. It is accessible through the EVPEDIA website and WhatsApp, serving as an expert guide in the EV landscape. Vir offers detailed insights and essential information to educate customers and help them make well-informed decisions about electric vehicles.
Cutting-edge technology for Customer Experiences
JSW MG Motor India is leveraging cutting-edge technology such as MG Xpert, MG Epay, MG VPhy NFT, and MGVerse to elevate customer experiences. The proliferation of smartphone usage and integration of AI has prompted JSW MG to introduce advancements such as chatbots and the MG Metaverse, underscoring their dedication to innovation and meeting customer demands. These initiatives will cultivate deeper connections with customers.
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ELCTRIK Speaks
The use of advanced digital technology for customer interactions is commendable and the implementation of digital assistance to optimize operational efficiency and drive sales reflects a forward-thinking approach. The personalized real-time interactions offered by Avira and Vir, , are likely to improve customer satisfaction and trust.
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