Hero Electric Vida is gaining ground in the Indian electric vehicle market with its innovative offerings. The Vida brand, which falls under Hero MotoCorp, has garnered great potential to strike an emotional chord among diverse audiences across the nation with its premium electric scooters.
Hero Electric Vida Key Features
- TFT display with ‘Vida Cloud’ helps with remote diagnostics and charging slot search over the air updates for software upgrades.
- Buyback Program: Committed to buying back the scooter at 70 percent of its value, if returned between 16 to 18 months.
- Green EMI Financing: Offering lower rates than the market for financing.
- Extended Test Rides: Enables customers to take out a three-day test ride for higher confidence levels in buying.
| Specifications | V1 Plus | V1 Pro |
| Price | ₹1,02,700 | ₹1,30,200 |
| Battery Specs | 3.44 kWh | 3.94 kWh |
| Top Speed | 80 Km/h | 80 Km/h |
| Range | 100 Km | 110 Km |
| Motor Output | 6 kW peak power | 6 kW peak power |
Positioning in the Market
Strategically positioned within the premium segment of electric scooters, Hero Electric Vida directly competes with Ola Electric and Ather Energy. Here, the strategy will be to leverage Hero MotoCorp’s strong dealership footprint and brand equity with an intense focus on a more robust product ecosystem, including a rich after-sales service and engagement through digital platforms.
Pros of Hero Electric Vida
- Swappable Batteries: The Vida V1 comes equipped with two changeable battery packs and weighs around 11 kg, so one can charge the product at home or office, no need for a dedicated parking charging point.
- Performance: With a 6 kW motor, the Vida V1 accelerates from 0 to 40 km/h in a mere 3.2 seconds.
- User-Friendly Features: The scooter has a touch-sensitive screen, cruise control, reverse mode, and USB charging ports that make the user feel more convenient.
- Comfortable Ride: The suspension system absorbs shocks very efficiently to make the ride stable and soothed even on bad roads.
- Eco-Friendly Financing: Hero Electric offers green EMI financing that could cut down the total cost of ownership as compared to traditional vehicles.
Drawbacks in Buying Hero Electric Vida
- Long Recharge Time: Recharging a battery is quite time-consuming, and it might be inconvenient for people with tight schedules.
- Top Speed Lowered: The top speed is just 80 km/h, which is not enough for those who are interested in using the scooter to go highway rides.
- Connectivity issue: Users have reported connectivity issues with the Vida app, which will definitely hurt the overall experience.
- Build quality issues: The plastic body and the switch gear quality have been a problem in some of the reviews.
- Real-world ranges-limited: According to Hero, the V1 can travel up to 165 km on a single charge, but in real-world usage, the figure falls to as low as 80-100 km depending upon the conditions and modes of riding.
Should you buy the Hero Electric Vida?
The Hero Electric Vida would be more for consumers who want to really focus more on eco-friendliness and urban traveling rather than on high speeds. In practice, the detachable batteries and user-friendly features make it an exciting investment for the city user or people with limited access to charging infrastructures. However, if you are looking at requirements for higher speeds or much range for longer rides, you should look elsewhere in this market.
ELCTRIK Speaks
Hero Electric Vida- an electric scooter: one promising new entrant that brings innovation with strategic product positioning. As Hero Electric continues to expand its offerings and enhance its ecosystem, it seeks not just to be in the competition but also to lead in the changing landscape of electric mobility in India.
