Ferrari, the legendary Italian supercar manufacturer. It has announced a significant delay in the launch of Ferrari Second EV. Pushing the release date to 2028 or later from 2026. This strategic move comes as the luxury electric automotive market grapples with tepid demand for high-performance EVs. Reshaping Ferrari’s electrification roadmap and sending ripples through the industry.
Key Highlights
- Original Plan: Ferrari’s second EV was initially scheduled for a 2026 debut.
- New Timeline: The launch is now postponed to 2028 or beyond. It reflects a cautious approach amid slow luxury EV adoption.
- First EV On Track: Ferrari will reveal its first all-electric model in October 2025. With deliveries expected to begin in late 2026.
Why Did Ferrari Second EV Gets Delayed?
Insiders report that the delay is driven by “virtually non-existent” demand. For electric supercars among Ferrari’s core clientele. The brand’s traditional buyers still favor the visceral experience of V8 and V12 engines. Making the transition to electric powertrains a tough sell at the ultra-premium end of the market.
What’s Next for Ferrari Second EV Ambitions?
Ferrari remains committed to electrification. But its revised strategy now emphasizes:
- Low-Volume, High-Impact First EV: The first electric Ferrari, co-designed with ex-Apple design chief Jony Ive. It will be a flag-bearer selling for more than $500,000. It’s more of a tech demonstrator than a mass-market car.
- Strategic Patience: The second EV, initially intended as a higher-volume model (5,000–6,000 units over five years). It is delayed to provide time for market demand and battery tech to mature.
Ferrari Second EV: A Broader Luxury Slowdown
Ferrari’s move mirrors a wider trend among luxury automakers:
- Lamborghini has delayed its first EV to 2029.
- Maserati has paused its electric MC20 project.
- Porsche has scaled back production targets for its EVs.
These delays underscore the challenges of electrifying the supercar segment, where performance, sound, and driving emotion are paramount.
What Does This Mean for EV Buyers and Enthusiasts?
- For Enthusiasts: The anticipation for a mass-market electric Ferrari just increased. But its first EV arriving in 2026 will provide a preview of the electric future of Ferrari.
- For Investors and Industry Observers: The postponement indicates that even the most luxurious automakers are not exempt from the issues of EV adoption. Particularly in the luxury space.
ELCTRIK Speaks
Ferrari’s decision to delay its second electric vehicle launch is a pivotal moment for the luxury automotive sector. As the brand navigates the evolving landscape of electrification. Its measured approach will set the tone. On how supercar manufacturers balance innovation with tradition. For now, the world will wait & watch for Ferrari’s next electrifying move.
