Key Highlights:
- Curvv introduces a premium, vertically oriented key fob design.
- Features metal-like elements, central buttons for boot release, and locks.
- Expected to be used in Tata’s flagship models like Harrier and Safari.
- The existing design will continue for smaller models like Nexon and Punch.
Tata Curvv to Feature New Key Fob: A Shift Towards Premium Appeal
Tata Motors is set to revolutionize the mainstream market with its upcoming Curvv Coupe SUV, marking a significant shift in the accessibility of the Coupe SUV genre. Although the coupe SUV design was usually considered a sign of exclusivity in the cars spotted with lavish features, Tata has managed to make it accessible to the general public as well. The new Curvv, which is set to be offered with ICE and EV drivetrain options when it hits the market, is proving to be quite popular, as is its new key fob that has a much more premium look and feel to it.
A Fresh Take on Tata’s Key Fob Design
In the past few years, Tata Motors has maintained a standard key fob design for many of its SUV models, including the Tata Punch and Nexon. Though this homogeneity could have been acceptable for those interested in Tata’s smaller SUVs, for those who buy the high-end models such as the Harrier and Safari, the absent differentiation in the design would not be well received. However, this is set to change with the introduction of the Curvv, which seems to be introducing a new key fob design that looks more luxurious.
The new key fob, as teased by Tata in recent promotional materials, is rectangular and vertically oriented. It features a boot release button and lock/unlock buttons centrally placed, flanked by silver elements on either side. These metallic accents (if indeed metal) are expected to add a sense of heft and durability, contributing to a more premium feel reminiscent of key fobs seen in luxury brands like Mahindra.
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A Move Towards Premiumization
Despite the aforementioned improvement in the aesthetic and haptic appeal of the new key fob for the Curvv, it should be mentioned that this innovation may not be associated with new technological functions. The leakage of Tata’s promotional material before the car’s launch shows that there is no mention of additional features on the key fob for driving, thus we can conclude that aesthetics and material used are given importance over operational functionality on the key fob.
This is a strategic move by Tata Motors that perfectly fits into the overall car manufacturer’s long-term vision of premiumization of its product portfolio. Through Curvv, Tata is not only improving their keyless entry system but also presenting new standards of modern cars to their lineup. It is believed that this new key fob will soon be applied to other flagship models, including the Tata Harrier and the Tata Safari, but the existing design may remain housed in Tata’s smaller cars like the Tata Nexon and the Tata Punch.
ELCTRIK Speaks
The upcoming Tata Curvv is poised to make a significant impact in the market, not only with its innovative coupe SUV design but also with the introduction of a new, premium key fob. This development reflects Tata Motors’ commitment to enhancing the customer experience across its vehicle lineup, offering a blend of luxury and practicality that was once reserved for high-end vehicles. As Tata continues to evolve its design language and feature set, Curvv’s new key fob is a clear indication of the brand’s direction toward greater sophistication and market leadership in the mainstream SUV segment.