Mahindra marked World EV Day 2025 with the launch of the “Unlimit Bharat” campaign. A strong thrust for electric mobility in India, in association with TV9 Network. The campaign seeks to motivate Indian consumers by asserting electric vehicles. As intelligent, stylish, and affordable options for today’s market.
Unlimit Bharat: Event Report
- Date and Significance: World EV Day was celebrated across the country on September 9, 2025. It’s now a critical date in India’s automotive calendar, with Mahindra spearheading the talk on sustainable mobility.
- Unlimit Bharat Campaign: Mahindra’s “Unlimit Bharat” campaign, through its partnership with TV9 Network. Engages multiplex audiences in various languages. The campaign reinforces the transforming power of EVs in India. Attempts to shatter misconceptions that electrification is for pioneers.
Product Insights: Mahindra BE 6 and XEV 9e
Mahindra highlighted its “Born Electric” SUVs. The BE 6 and XEV 9e. Based on the cutting-edge INGLO platform. These models have been highly praised by owners who’ve also driven premium brands. For outstanding real-world range, performance, and technology features.
- Range: Both the SUVs can quite feasibly cover 400–500 km on a charge, ideal for long weekly drives or intercity travel.
- Charging: Super-fast charging technology minimizes downtime between trips.
- Battery Warranty: Lifetime battery guarantee further encourages consumer confidence.
- Tech and Comfort: Both models feature triple-screen interiors, Sonic Studio by Harman Kardon. Advanced driver-assistance systems such as Adaptive Cruise Control and Auto-Park.
Why Unlimit Bharat Matters to Buyers?
India’s EV transition is picking up speed with cheaper running costs. Reduced maintenance requirements, and rapidly developing charging points. Products like the BE 6 and XEV 9e alleviate fundamental buyer issues. Such as range, charging, and dependability, setting the stage for wider market penetration.
ELCTRIK Speaks
World EV Day 2025 witnesses Mahindra making strong leaps. In fusing style, cutting-edge technology, and everyday dependability in its BE 6 and XEV 9e SUVs. The “Unlimit Bharat” initiative, policy tailwinds. Developing charging infrastructure have placed Mahindra at the forefront of India’s electric vehicle journey. Turning sustainable mobility into a desirability and an ability for the mass consumer.
