Tennis: Italian VLF E-Scooter to Launch This Festive Season!

VLF Tennis electric scooter is one of the key forcers for change in the Indian electric vehicle (EV) landscape. Scheduled to be launched in the 2024 festive season, this Italian brand’s entry into the Indian market reflects a diversifying competition in the EV sector. It reflects the changing consumer taste towards all things stylish and sustainable mobility.

Strategic Entry by VLF

VLF is the brand that is famous for its concept designs and performance-based automobiles. It has agreed to join hands with KAW Veloce Motors, to form an manufacture unit in Kolhapur, Maharashtra. This strategic step will observe localized production wherein the Tennis scooter will be made. 

“In a very competitive and ever-evolving market, we must create products that are fashionable with personality,” says Alessandro Tartarini, founder of VLF. 

Excellent Features by VLF

Both variants would feature high-tech features such as a TFT instrument console, three riding modes (Eco, Comfort, and Sport), and disc brakes at both ends. These features provide exceptional performance while guaranteeing the safety and comfort of its riders. 

“With VLF, we hope to give Indian consumers a variety of electric scooters whose design and performance would stand out from the crowd,” continued Tushar Shelke, MD of KAW Veloce Motors. Every VLF product is unique from the competition and has its own design language. 

Challenges Ahead

The outlook is promising for VLF, but it still has many tough challenges to face in a highly competitive landscape. The brand needs to arrange a well-strong dealer network at tier 1 and tier 2 cities for the convenience of potential customers. Plans are already under way to establish 15 dealerships before the end of 2024. With an aim to enlarge up to 50 by March 2025.

Good after-sales service will determine Indian customers’ loyalty to the brand since Indian customers often pick vehicles based on the available good service networks. Collaboration with the local service providers would improve customer satisfaction with the brand and increase trust with the brand.

As the Indian government encourages electric vehicles by providing incentives, such as facilitating EV adoption through the Faster Adoption and Manufacturing of Hybrid and Electric Vehicles (FAME) scheme, adaptation to local regulations will be difficult for VLF.