Tata Group has gained significant growth in the electric bike market with its subsidiary, Stryder. The company presents a few models of e-bikes to target urban transportation and sustainability. Focused on low cost and efficiency, Tata electric bike could quickly reach a broad customer base by satisfying the growth of environmentally friendly commuting.
Rahul Gupta, Business Head of Stryder said “Being conscious about health and sustainability is the desire of the nation and with that view, Stryder will continue to cater to sustainable mobility solutions at affordable prices that resonate with the vision of the government towards an energy-efficient and healthy country”.
Tata Electric Bikes For Sale
Stryder Zeeta
The Zeeta is an affordable alternative for a consumer seeking efficient urban transportation.
- Price: ₹25,995 – ₹29,995
- Motor: 36 V, 250 W, BLDC, rear hub motor
- Battery: Inside frame, lithium-ion battery
- Charge Time: 3 hours
- Range: 40 km
- Special Features: Auto-cut brakes for improved safety, lightweight.
Stryder Contino ETB-100
The Contino ETB-100 is one of the most economical e-bikes in India, providing flexibility in riding modes.
- Price: ₹ 38,599
- Motor: 48 V, 250W, BLDC, Rear hub motor
- Battery: Removable Lithium-ion battery
- Charging Time: 3 hours
- Range: 50 km in hybrid mode
- Features: Dual disc brakes, essential locked battery, IP54 water resistance rating.
The Stryder Voltic
The Voltic series looks sleek and sporty while providing high-performance and safety features.
- Price: ₹ 29,599 – ₹ 32,495
- Motor: 48V 250W BLDC hub motor
- Battery: In-frame rechargeable lithium-ion battery
- Charging Time: 3 hours
- Range: 50 kilometres per charge.
- Features: Front suspension for better ride quality and high-grade disc brakes for control.
Market Positioning of Tata Electric Bike
With a running cost of 6 paise per km, this package is aimed to drive down the typical consumer concerns about range and high running costs. The bikes prove to be an economic replacement for the conventional petrol vehicle.
- Battery Technology: Most models are fitted with lithium-ion batteries, charging in just 3 hours and delivering a spectacular range of up to 50 km.
- Safety features: automatic power cut off systems and dual disc brakes make the riders safe.
- Affordability: Tata’s offewrings are more attractive and affordable as compared to it’s rivals.
ELCTRIK Speaks
Tata’s support behind Stryder, it shall capture substantial market share in India’s e-bike market. Tata, with its electric bike solutions, shall be at the forefront in providing more feasible alternatives, combining much-needed technology with sustainability to the increasingly ecologically conscious consumer, for daily commutes. Tata’s innovative mission extends beyond just the electric bike sector alone.
