Euler Motors has formally introduced its new electric passenger vehicle brand. NEO by Euler, with the launch of the Neo HiRANGE electric auto-rickshaw on August 26, 2025.
Neo by Euler: Rollout Schedule and Launch Date
- Launch Date: August 26, 2025.
- Rollout Schedule: NEO models will be rolled out in 50 Indian cities in three to four months. Focusing on the urban passenger transport segment. Particularly first-time buyers of EVs, fleet operators, and self-employed operators.
Neo by Euler: Key Features and Details
- Variants: Three variants (MAXX, PLUS, and HiRANGE). With real-world range of 200+ km, 170+ km, and 130+ km, respectively.
- Top Variant: DELIVERS ARAI-certified 261 km and real-world 200+ km per charge.
- Charging: All variants can be charged from 10% to 80% in 3.25 hours.
- Battery and Motor: 9 kW peak PMSM motor. Battery packs scaled from 9.6 kWh (base) to 13.44 kWh (top). Voltages vary from 48V to 67V.
- Performance: 65 Nm torque, hill assistance, skateboard chassis, real-time diagnostic features, GPS anti-theft capabilities, and a warranty of six years or 1.75 lakh km.
- Designed For: Urban drivers who drive around 120–200 km every day.
Saurav Kumar, Founder & CEO, said. “NEO by Euler is the culmination of over two years of R&D and learning from over 10,000 auto drivers. The new portfolio is designed for Indian road conditions with extended operating life, improved range, and reduced running expenses. We are focused on delivering affordable, sustainable, and reliable transport solutions for urban mobility,”
Industry Impact and Context
- Auto-rickshaws account for approximately 20% of the daily urban transport journey in India. With very few solid EV choices in the past.
- Neo HiRANGE’s greater range and better reliability. They are aimed at solving typical grouses such as unreliable fuel expenses, low saving, and repair problems.
- Warranty and technology features reflect a push towards lowering total cost of ownership for drivers.
Neo by Euler: Pricing
Launch Price: ₹3,09,999 (ex-showroom).
ELCTRIK Speaks
Euler Motors’ NEO brand introduces cutting-edge EV technology. Sensible functionality to one of India’s most critical urban mobility segments. With a country-wide roll-out on the cards and driver-centric innovations. The Neo HiRANGE represents a huge leap in sustainable and affordable mobility for cities.