MG Windsor EV Price & Variants: A Comprehensive Buying Guide

The MG Windsor EV has quickly emerged as one of the more exciting options in India’s EV market. It’s available in three variants: Excite, Exclusive, and Essence, each catering to a different segment of buyers. Whether you’re a budget-conscious buyer dipping your toes into the EV market or someone looking for a tech-packed premium ride, there’s an MG Windsor EV variant for you. In this guide, we will break down each variant, exploring its features, pricing, and value propositions to help you make an informed decision.

MG Windsor EV Excite: The Entry-Level Option

Price: ₹13.50 lakh (₹9.99 lakh with BaaS)

Key Features:

• Exterior: 17-inch steel wheels, LED projector headlamps, LED DRLs, flush door handles.
• Interior: Fabric seats, 10.1-inch touchscreen infotainment system with wireless Apple CarPlay and Android Auto, 7-inch digital driver display.
• Comfort and Convenience: Cruise control, rear AC vents, reclining rear seats, keyless entry, and automatic climate control.
• Safety: Six airbags, electronic stability control, hill-start assist, hill-descent control, and all-disc brakes.
• Charging: 3.3 kW portable charger and home AC charger.

Pros:

• Price: The starting price of ₹9.99 lakh with BaaS is highly competitive in the market, making EV ownership affordable for many first-time buyers​.
• Safety: It offers top-tier safety features such as six airbags, ESP, and hill-start/descent control, even in the base variant.
• Good Basic Tech: The Excite variant includes a 10.1-inch infotainment system, supporting Apple CarPlay and Android Auto, making it easy to use smartphones for navigation and entertainment.

Cons:

• Minimal Luxury: Fabric seats and the absence of connected car features may feel lacking for tech-savvy users.

If your priority is entering the EV space without breaking the bank, the Excite variant is your best bet. It balances affordability and functionality, with an emphasis on safety.

MG Windsor EV Exclusive: The Mid-Range Contender

Price: ₹14.50 lakh

Key Features (over Excite):

• Exterior: 18-inch diamond-cut alloy wheels, chrome window beltline, smart flush door handles.
• Interior: Leather upholstery, soft-touch dashboard and door trims, 15.6-inch touchscreen infotainment, and 8.8-inch digital driver display.
• Comfort and Convenience: Six-way power-adjustable driver seat, wireless phone charger, auto-dimming rearview mirror, 360-degree camera.
• Safety & Tech: The Exclusive adds iSmart connected car technology with over 80 features, including remote lock/unlock and OTA updates. A 360-degree camera adds a safety layer​.

Pros:

• Connected Features: The inclusion of iSmart connected technology makes the car more future-proof, offering features like remote car control via smartphone and real-time vehicle diagnostics.
• Larger Screens: The upgraded 15.6-inch touchscreen and digital driver display make a big difference in user experience, improving usability and aesthetics.
• Enhanced Safety: With additions like the 360-degree camera and LED cornering lights, it provides better situational awareness and driving confidence.

Cons:

• Mid-Tier Positioning: For ₹1 lakh more than the base Excite, this variant offers a host of convenience features, but for another ₹1 lakh, you could jump to the fully-loaded Essence. Some buyers might struggle to justify the Exclusive when the top-end variant is so close in price​.

If you want modern conveniences like a bigger screen, wireless charging, and smart car tech without going all the way to the most expensive variant, the Exclusive is a great middle ground. It offers solid value for those looking to balance cost with features.

MG Windsor EV Essence: The Premium Package

Price: ₹15.50 lakh

Key Features (over Exclusive):

• Exterior: No major exterior upgrades, but includes a panoramic glass roof.
• Interior: Multi-color ambient lighting, Infinity 9-speaker sound system with subwoofer, ventilated front seats, air purifier with PM 2.5 filter.
• Comfort & Convenience: Bluetooth digital key, which allows smartphone access to the car, and 7.4 kW AC fast charger.
• Safety & Tech: Retains all the tech features of the Exclusive, while adding better comfort with ventilated seats and premium audio​.

Pros:

• Ventilated Seats: A major plus for Indian summers, these seats enhance comfort during long drives.
• Panoramic Roof: Adds a sense of space and luxury to the cabin, an attractive feature for buyers who like an airy, open-feeling car.
• Premium Sound System: The Infinity 9-speaker system, including a subwoofer, offers a high-quality audio experience that audiophiles will appreciate.

Cons:

Price Bump: The ₹1 lakh premium over the Exclusive might feel steep for some, especially since the upgrades focus more on luxury rather than crucial functional enhancements.

If you’re looking for a fully loaded experience with features like ambient lighting, ventilated seats, and a premium sound system, then the Essence is your top choice. It delivers the best ownership experience for those who prioritize comfort and style.

Which Variant Should You Buy?

For those focused on cost efficiency, the Excite variant provides the best value proposition. With a comprehensive set of safety features and essential tech, it is well-suited for most daily commutes. Priced at under ₹10 lakh with BaaS, it stands unmatched in this segment.

For tech enthusiasts, the Exclusive variant strikes a balance by offering connected car features and convenience upgrades at a modest ₹1 lakh premium over the Excite. This makes it a practical choice for those seeking a more premium experience without a substantial increase in cost. 

For individuals seeking a luxurious driving experience, the Essence variant can be the ideal choice for you. Boasting features such as a panoramic roof, ventilated seats, and superior sound quality, this variant offers a premium EV experience for an additional ₹1 lakh investment.