MG Motor India announced a historic feat for its Windsor EV. With over 20,000 unit sales in mere six months from its launch date in September 2024. This milestone reinforces the increasing acceptance of EVs in India. Reflects on the success of the Windsor as a market leader in the compact utility vehicle (CUV) segment. Considers the Windsor’s achievements as a market leader in the compact utility vehicle (CUV) class.
Windsor EV: A Fast-Growing Success
The Windsor EV has remained a best-seller right from its launch. With the production crossing 15,000 units by February 2025. Daily bookings ranging approximately at 200 units. The model had accumulated sales of 15,000 units by March 2025. All this is due to its price affordability, innovative capabilities. MG’s customer-centric policies such as the Battery-as-a-Service (BaaS) model.
Key Features Driving Demand of Windsor EV
- Battery and Range: Fitted with a 38kWh lithium-ion battery. It provides a range of 331 km on a single charge. Charging modes include fast DC charging (0-80% in 55 minutes). AC charging (6.5 to 14 hours).
- Performance: Driven by a front axle-mounted motor that generates 136hp and 200Nm of torque. It provides four driving modes—Eco+, Eco, Normal, and Sport.
- Luxurious Interiors: The car boasts upscale interiors with ample cabin space. Ventilated front seats, and high-end infotainment systems. Such as a 15.6-inch touchscreen with wireless Android Auto/Apple CarPlay.
- Safety: Equipped with six airbags, ABS with EBD, ESC, and a 360-degree camera. The Windsor emphasizes safety.
Innovative Pricing Models
One of the highlights of Windsor’s success is MG’s BaaS model. The scheme enables customers to buy the vehicle without paying for the battery initially. With initial costs significantly low. Instead, users pay ₹3.5 per km for battery usage. This innovative method has brought EV ownership within reach of Indian consumers.
JSW MG Motor India Deputy Managing Director Biju Balendran thanked the overwhleming response: “The Windsor EV has been very well received for its pricing, premium features. Innovative offerings such as BaaS. We want to provide quality products that suit changing customer preferences.”
ELCTRIK Speaks
The achievement of selling more than 20,000 MG Windsor EVs in just six months. Signifies India’s burgeoning move towards electric mobility. Given its new-generation pricing models, strong features, and future improvements. In India’s developing EV market, the Windsor EV will remain the market leader.
