Signalling a fresh wave of innovation in India’s automotive landscape. JSW MG Motor India has announced the nationwide roll-out of its ‘EV Sahi Hai’ campaign. Scheduled to officially launch on August 9, 2025. The initiative aims to dispel myths around electric mobility and motivate consumers, from first-time buyers to fleet owners. To seriously consider electric vehicles (EVs) for everyday use.
Driving Change: Strategy Behind ‘EV Sahi Hai’
Drawing inspiration from highly successful campaigns such as “Mutual Fund Sahi Hai.” MG Motor’s campaign is founded on a strong two-phase model:
- Phase 1 focuses on real life EV owners from different parts of India. Users tell their stories through carefully crafted testimonial films. Focusing on prime issues like range, charging convenience, overall cost of ownership, and environmental concern.
- Phase 2 will feature iconic individuals and actors. Who will also enhance the campaign’s message further by drawing parallels. Between the actual world advantages of EVs in easy, understandable terms.
“This campaign is aimed at reaching the heart of every prospective EV purchaser,” comments Udit Malhotra, Head of Marketing at JSW MG Motor India. “Our aim is to bridge the gap between curiosity and confidence. Unleashing savings, sustainability, and peace of mind for Indian commuters.”
EV Sahi Hai: Product Portfolio and Market Performance
MG Motor India’s Indian EV fleet, encompassing the ZS EV, Comet, Windsor and the upcoming Cyberster roadster. They have accumulated a combined 1,464 million kilometers, which has led to a substantial decrease. In more than 233,000 tons of CO₂ emissions. MG currently enjoys a strong 35% home market share in the EV market. Recent updates to popular models like the new ZS EV highlight better range. Improved safety (with ADAS), and India-friendly pricing—all of which continue to find buyers around the country.
Enabling Through a Focused Digital Platform
The central pillar of the campaign is the introduction of a broad online EV resource center. Going live on August 9, the site will provide tools, FAQs, and decision guides. Informing users about which EV to choose and providing real-world advice. On topics such as charging infrastructure, government incentives, and ownership experience.
EV Sahi Hai: Impact on India’s Clean Mobility Revolution
The MG ‘EV Sahi Hai’ campaign arrives at a pivotal moment in India. Accelerates efforts to curb urban pollution and oil dependency. By breaking through skepticism with transparency and star-powered advocacy. MG Motor aims to make EVs accessible and aspirational for millions of Indians.
ELCTRIK Speaks
MG Motor India’s initiative is more than a brand effort. It’s a movement to make electric mobility a mainstream, responsible, and truly “sahi,” or right, choice for India’s future.
