Key Highlights:
- Maruti Suzuki to launch its first EV, a mid-sized SUV, in January 2024.
- The EV will have a driving range of over 500 km.
- The company plans to create a robust charging infrastructure and resale model.
- Optimistic sales outlook for the upcoming festive season.
Maruti Suzuki Prepares to Launch EV Ecosystem with New SUV
Maruti Suzuki is gearing up to establish a comprehensive ecosystem for electric vehicle (EV) buyers. This initiative coincides with the company’s plans to introduce its first electric model early next year. The ecosystem will cover multiple aspects, ensuring EV owners get a holistic experience.
Building Charging Infrastructure and Resale Opportunities
Maruti Suzuki is not just focused on launching its electric SUV but also aims to provide the necessary support infrastructure. According to Maruti Suzuki India (MSI) Senior Executive Officer (Marketing & Sales) Partho Banerjee, the company plans to establish a complete ecosystem. This includes building a robust charging infrastructure and addressing concerns about the resale value of EVs.
Key Concerns: Range, Charging, and Resale Value
Banerjee highlighted three primary concerns for EV buyers:
- Range anxiety.
- Lack of EV charging infrastructure.
- Residual value after five years of use.
The company is looking to address these issues, providing a solution that includes resale opportunities and a comprehensive charging network.
First EV to Debut in January 2024
Maruti Suzuki’s first EV, a mid-sized SUV, will debut at the Bharat Mobility event in January 2024. This SUV is expected to have a driving range exceeding 500 km. With such a range, the vehicle aims to alleviate customer concerns about long-distance travel in electric vehicles.
Positive Sales Outlook for Festival Season
Speaking on the sales outlook, Banerjee expressed optimism about the upcoming festive season. He mentioned that Maruti Suzuki expects better performance compared to the current market scenario. The company is looking forward to positive sales growth during this period.
Maruti Suzuki has taken a strategic decision to reduce vehicle dispatches to its dealers. This move is intended to balance wholesale and retail numbers and maintain a healthy stock across the dealer network.
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ELCTRIK Speaks
Maruti Suzuki’s comprehensive approach to launching its electric vehicle lineup is set to make a significant impact in the Indian market. By focusing on creating a supporting ecosystem, the company aims to ensure a smooth transition for EV buyers. From a robust charging infrastructure to addressing resale concerns, Maruti Suzuki is poised to offer a full-circle EV ownership experience, further strengthening its position as a market leader.
