Delhi, June 10, 2025 — Greaves Electric Mobility Limited (GEML), the e-mobility subsidiary of Greaves Cotton Limited. It has appointed Vikas Singh as its new Managing Director effective from June 2, 2025. The appointment is widely seen as a strategic move to further enhance the company’s presence in the fast-changing electric mobility space.
Industry Veteran Takes the Charge of Greaves Electric
Vikas Singh has more than two decades of leadership experience in various industries. Ranging from telecommunications, consumer goods to precious metals. Mr. Singh is a graduate of the elite Faculty of Management Studies (FMS), University of Delhi. He has held senior executive positions in Bharti Airtel, Kimberly-Clark, Pearson. Prior to that served as MD & CEO at MMTC-PAMP India. His track record of driving growth, operational excellence, and digital transformation. He is likely to bring new impetus to GEML’s aggressive growth plans.
Vision and Strategic Imperatives of the Greaves Electric
Greaves Electric Mobility has led India’s e-mobility shift. Providing a portfolio of electric two-wheelers and three-wheelers under the widely recognized Ampere brand. The company aims to provide EV affordable and accessible to all Indians.
Talking about his new position, Vikas Singh stated, “I am thrilled to be joining Greaves Electric Mobility at this opportune time. The company has already made tremendous headway in popularizing electric mobility in India. My emphasis will be on driving product innovation faster, building stronger distribution channels. Improving the customer experience to make sustainable mobility a reality for millions.”
Industry Reactions and Market Impact
GEML’s recent products, such as the Ampere Nexus and the Reo 80. They have already gained considerable market share in the mass-market EV space. With government policies becoming even more supportive of electric mobility. Greaves is in an ideal position to ride the demand wave for cleaner transportation solutions.
ELCTRIK Speaks
Appointment of Vikas Singh as MD heralds a new chapter in the journey of Greaves Electric Mobility. With renewed emphasis on innovation, accessibility, and customer focus. The company will lead India’s shift to electric mobility at a fast pace. It will make valuable contributions to the country’s sustainable future.
