India’s electric 2-wheeler (E2W) industry remains a key sector in the country’s journey towards sustainable mobility. February 2025 saw an active performance in the industry. With major players and arising challenges driving market trends.
|
Maker |
Feb’25 |
Jan’25 |
Feb’24 |
MoM Change % |
YoY Change % |
|
Bajaj |
21389 |
21,436 |
11,764 |
-0.22% |
81.82% |
|
TVS |
18762 |
23,984 |
14,639 |
-21.77% |
28.16% |
|
Ather |
11807 |
13,062 |
9,096 |
-9.61% |
29.80% |
|
OLA |
8647 |
24,376 |
34,063 |
-64.53% |
-74.61% |
|
Ampere |
3726 |
3,638 |
2,610 |
2.42% |
42.76% |
|
Hero |
2678 |
1,623 |
1,757 |
65.00% |
52.42% |
|
Pur Energy |
1566 |
1,650 |
498 |
-5.09% |
214.46% |
|
BGauss Auto |
1218 |
1,451 |
1,350 |
-16.06% |
-9.78% |
|
Kinetic Green Energy |
765 |
807 |
634 |
-5.20% |
20.66% |
|
Revolt |
760 |
1061 |
480 |
-28.37% |
58.33% |
|
Total |
71318 |
93,088 |
76891 |
-23.39% |
-7.25% |
Market Performance Overview
In February 2025, the E2W market had 71,318 unit sales, an 7.25% year-over-year (YoY) fall from February 2024. The month-over-month (MoM) sales fell by 23.39%, from 93,088 units sold in January 2025. Even as the market declined. Major players such as Bajaj Auto and TVS Motors showed resilience and grew through innovative products and strategic moves.
Major Players and Sales Trends
Bajaj Auto:
- Bajaj Auto led the market with 21,389 units sold in February 2025.
- This was an impressive 81.82% YoY growth, compared to 11,764 units in February 2024.
- The Bajaj Chetak electric scooter was a major contributor to this growth.
TVS Motors:
- TVS Motors was at number two with 18,762 units sold, showing a 28.16% YoY increase from February 2024.
- However, MoM sales went down by 21.77%, from 23,984 units in January 2025.
- The recently launched TVS X electric scooter helped it post strong numbers.
Ather Energy and Ola Electric:
- Both brands had consistent contributions to the market.
- Ola Electric’s innovative pricing strategies and product offerings continue to draw customers.
Challenges Affecting Sales of Electric 2-Wheeler
- Market Saturation: The furious growth of the E2W segment in the last few years has resulted in higher competition between brands.
- Consumer Preferences: Changes in consumer demand towards other vehicle segments affected sales momentum.
- Economic Factors: Increased input costs and supply chain issues could have impeded production and affordability.
Growth Drivers and Opportunities
In spite of challenges, the Indian E2W market is still looking to grow over the long term on account of several factors:
- Government Support: FAME-II subsidies and production-linked incentives remain supportive of electric vehicle adoption.
- Environmental Awareness: Growing pollution and climate change concerns are pushing consumers towards green mobility solutions.
- Technological Advancements: Launches of high-speed variants with enhanced battery ranges are drawing technology-conscious buyers.
Future Outlook of Electric 2-Wheeler
The Indian E2W market is set to recover in the next few months with fresh product launches. Targeted marketing initiatives, and improved government support. Bajaj Auto and TVS Motors will be able to maintain their growth paths through innovation and customer-focussed initiatives.
ELCTRIK Speaks
February 2025 was a mixed bag for India’s electric two-wheeler industry. Although overall sales were down, top players reported encouraging growth. Reflecting the sector’s resilience and potential. With growing consumer consciousness and government support. The E2W sector is poised to continue to be the backbone of India’s electric mobility revolution.
