The Indian electric 4W sales (E4W) industry saw significant growth in March 2025. Due to rising customer demand, government policies, and new model launches. This report gives an in-depth analysis of the E4W sales performance for the month. Reflecting on key trends, market leaders, and influencing factors.
|
Maker |
March’25 |
Feb’25 |
Difference |
%Change (M-O-M) |
Market Share |
|
Tata Motors |
4,710 |
3,978 |
732 |
18.40% |
38.10% |
|
MG Motors |
3,888 |
3,438 |
450 |
13.09% |
31.50% |
|
Mahindra |
1,944 |
499 |
1,445 |
289.58% |
15.70% |
|
Hyundai |
849 |
767 |
82 |
10.69% |
6.80% |
|
BYD India |
396 |
267 |
129 |
48.31% |
3.20% |
|
BMW |
250 |
236 |
14 |
5.93% |
2.00% |
|
Mercedes |
170 |
69 |
101 |
146.38% |
1.40% |
|
PCA Automobiles |
46 |
60 |
-14 |
-23.33% |
0.40% |
|
Volvo |
46 |
23 |
23 |
100.00% |
0.40% |
|
Kia |
24 |
21 |
3 |
14.29% |
0.20% |
|
Others |
30 |
14 |
16 |
114.29% |
0.20% |
|
Total |
12,353 |
9,372 |
2,981 |
31.81% |
100% |
Overall Electric 4W Sales Performance
In March 2025, sales of electric four-wheelers totaled 12,353 units. A high increase from February 2025’s 9,372 units. This translates to a month-on-month rise of about 31.81%. The rise in sales was driven by increased consumer demand. Ahead of expected price rises in April and the festival season of Gudi Padwa. Which has a history of increasing vehicle sales.
Electric 4W Sales: Market Leaders and Trends
Tata Motors
- Tata Motors maintained the leadership with a 38.10% sales market share of E4Ws in March 2025. Its dominance has been threatened by increasing competition. Hence its overall EV market share fell to 53% for FY2025, a drop from earlier years. Tata’s best-selling models such as the Nexon EV kept doing well but were brutally challenged by new players.
JSW MG Motor
- MG Motor became a prominent player with a market share of 31.5%. Its top model Windsor EV achieved its all-time best monthly sales. Contributed majorly towards the success of the brand. The Windsor with its smart battery rental scheme and aggressive pricing became a buyer’s favorite. The overall performance of MG indicates there is swift growth. Its EVs accounted for 75% of overall sales for the company.
Hyundai
- Hyundai entered the mass-market EV segment with the Creta Electric. Capturing a 6.8% market share in March 2025. This launch has positioned Hyundai as a key competitor in the E4W space.
Other Players
- Mahindra & Mahindra secured a modest 15.7% market share. While brands like Kia, Citroën, and BYD collectively accounted for another 4.6% of the market.
Factors Driving Growth
- Government Policies: The PM E-DRIVE scheme introduced in the latter part of 2024. It has been a major catalyst for EV adoption. With subsidies and incentives to manufacturers as well as buyers.
- New Model Launches: Launches of new models such as MG Windsor and Hyundai Creta Electric. They have increased consumer choices and encouraged demand for E4Ws.
- Preemptive Purchases: The expected price increase from April 2025. It pushed many consumers to bring forward purchases to March.
- Festive Season Effect: The Gudi Padwa festival also helped drive sales during the month further.
Challenges and Market Dynamics
- Tata Motors posted a drop in its yearly EV sales by 13%. Owing to stiffened competition and changing consumer trends.
- The overall EV segment witnessed a marginal year-on-year decline. Due to base effects from March 2024 when subsidy cuts had resulted in inflated sales volumes.
ELCTRIK Speaks
March 2025 was a milestone month for India’s electric four-wheeler market. As record sales were fueled by favorable policies, product innovation, and strategic timing. Although Tata Motors remains the market leader. The competition from companies like MG Motor and Hyundai is catching up very fast. With new launches like Maruti Suzuki’s e-Vitara imminent later this year. The E4W market is set for even more intense competition and growth in the months to come.
