Electric 2W Sales Report: The Indian electric two-wheeler (E2W) industry saw stellar growth in March 2025. With sales hitting an all-time high of 1,30,274 units. This is a massive jump from the previous month’s sales of 76,583 units. Registering a 70% month-to-month growth. The sales spurt indicates increasing acceptance of electric mobility. Enhanced infrastructure, and increased product offerings by manufacturers.
|
Maker |
March’25 |
Feb’25 |
March’24 |
MoM Change % |
YoY Change % |
|
Bajaj |
34,907 |
21,538.00 |
18,088 |
62.07% |
92.98% |
|
TVS |
30,477 |
18,910.00 |
26,644 |
61.17% |
14.39% |
|
OLA |
23,435 |
8,653.00 |
53,646 |
170.83% |
-56.32% |
|
Ather |
15,467 |
11,954.00 |
17,429 |
29.39% |
-11.26% |
|
Hero |
7,982 |
2,692.00 |
4,085 |
196.51% |
95.40% |
|
Ampere |
5,664 |
3,729.00 |
3,149 |
51.89% |
79.87% |
|
BGauss Auto |
2,591 |
1,219.00 |
3,114 |
112.55% |
-16.80% |
|
PUR Energy |
1,805 |
1,566.00 |
461 |
15.26% |
291.54% |
|
Revolt |
1,395 |
761.00 |
595 |
83.31% |
134.45% |
|
Kinetic Green Energy |
842 |
767.00 |
3969 |
9.78% |
-78.79% |
|
Total |
124,565.00 |
71,789.00 |
131,180 |
73.52% |
-5.04% |
Electric 2W Sales Report: Market Overview
- Total Sales: 1,24,565 units in March 2025.
- Market Penetration: The two-wheeler segment’s penetration of electric vehicles increased from 5.7% in February to 8.7% in March.
- Annual Performance: In FY2025, a total of 11.4 lakh electric two-wheelers were sold. A growth of 21% over FY2024.
Top Performers in Electric 2W Sales Report
TVS Motor Company
- TVS captured the second position with sales at 30,477 units. The iQube series has been a winner among city users for its prices and variety.
Ola Electric
- Ola Electric was among the leading players with 23,435 unit sales. Though there was a downward trend in recent months. Its strong brand image and fast-paced marketing activities have made it competitive.
Ather Energy
- Ather Energy retailed 15,467 units in March. Its second-best monthly performance till date. The company’s emphasis on quality and customer satisfaction has assisted it in achieving consistent growth.
Hero MotoCorp
- Hero MotoCorp recorded its record month-end sales with 7,982 units. Its Vida lineup has found acceptance in Tier-II and Tier-III towns. Because of its price and growing dealership strength.
Key Market Trends
- Augmented Product Launches: Companies introduced fresh models in multiple price points to address varied customer requirements. This has helped drive market growth extensively.
- Enhanced Charging Facilities: Development of charging networks has boosted consumer confidence in the adoption of electric two-wheelers.
- Government Support: Subsidies through the Faster Adoption and Manufacturing of Hybrid and Electric Vehicles (FAME) scheme have remained a cost-reducing measure for E2Ws.
- Rising Fuel Prices: Rising petrol prices have further pushed customers towards electric options.
Challenges in Electric 2W Sales Report
- Decline in government subsidies in the last year. It has impacted affordability marginally for a few consumers.
- The cost of batteries continues to be an important driver, Affecting pricing strategy for manufacturers.
ELCTRIK Speaks
March 2025 was a milestone month for India’s electric two-wheeler market. With all-time high sales numbers and robust performances by top players. The market is ready to keep growing. The combination of new-age products, friendly policies, and increasing consumer interest guarantees a rosy future for electric mobility in India.
