India’s electric 2W sales market registered a record high in June 2025. 1,00,332 unit sales, the highest-ever this month. This is a remarkable 35.01% year-over-year growth and a 6.95% hike from May 2025. Indicating continued momentum in the electric mobility shift in the country.
2W Sales: Market Overview and Trends
E2W segment performance in June is a testament to changing consumer trends. Conventional automotive behemoths, particularly TVS Motor Company and Bajaj Auto. They have solidly entrenched themselves at the top, leaving early disruptors and startups behind. Their fortunes are based on strong dealer networks, consistent after-sales support. An aggressive expansion efforts, particularly in Tier 2 and Tier 3 cities.
2W Sales: Key Insights
- TVS Motor’s iQube remains at the top. It is being lauded for consistent performance and customer satisfaction.
- Bajaj Auto has been the fastest-growing major player. With a 154% YoY growth, thanks to its strategy of going strong in smaller towns and cities.
- Ola Electric, which had dominated the market, has lost market share to the third spot. Industry experts blame this on the lack of a service network and increasing competition. Notwithstanding continuous product development.
- Ather Energy and Hero MotoCorp are also picking up steam. Both registering triple-digit YoY growth and widening their footprint across urban and semi-urban markets.
- River Mobility’s presence in the top 10 indicates rising consumer receptiveness to new brands. If they meet expectations on quality and service.
Consumer Preferences and Market Dynamics
The present scenario reflects a transition in consumer values:
- Reliability and post-sales service now take precedence over novelty and early adoption.
- Proven, established brands are gaining favor. As consumers look for long-term value and trouble-free ownership.
- The top five producers now account for more than 90% of the market. With a focus on consolidation and the plight of small players.
ELCTRIK Speaks
June 2025 has become a new benchmark for electric two-wheeler sales in India. The dominance of conventional manufacturers and changing customer aspirations. As the market keeps changing, customer experience, network growth. Innovation will be the areas of focus that will dictate the next stage of development in India’s electric mobility revolution.
