2W Sales Report for January 2025: The Indian electric vehicle (EV) revolution continues. January 2025 only cemented the trend, especially within the electric two-wheeler (E2W) space. Even as EVs overall sold 169,931 units, year-on-year (Y-o-Y) growth at 17.1%. Sales went up to 97,734 units from 73,651 units in December 2024, thereby registering a highly impressive month-on-month (M-o-M) growth of 33.20%. This is not about numbers alone, but it definitely is a pointer that Indian consumers are moving in the direction of electric rides.
|
Maker |
Jan’25 |
Dec’24 |
Jan’24 |
MoM Change % |
YoY Change % |
|
OLA |
24,336 |
13,797 |
32,424 |
76.40% |
-25% |
|
TVS |
23,809 |
17,330 |
15,358 |
37.40% |
55% |
|
Bajaj |
21,310 |
18,370 |
10,892 |
16.00% |
96% |
|
Ather |
12,906 |
10,507 |
9,380 |
22.80% |
38% |
|
Ampere |
3,636 |
2,839 |
2,536 |
28.10% |
43% |
|
PUR Energy |
1,650 |
1,088 |
620 |
51.70% |
166% |
|
Hero |
1,615 |
1,022 |
1,495 |
58.00% |
8% |
|
BGauss Auto |
1,452 |
1,102 |
1,487 |
31.80% |
-2% |
|
Revolt |
1,060 |
997 |
533 |
6.30% |
99% |
|
Kinetic Green Energy |
806 |
601 |
820 |
34.10% |
-2% |
|
Total |
25,142 |
14,398 |
33,244 |
Titans Clash: Market Share and Brand Dynamics for 2W Sales Report for January
The E2W market remains top-heavy, with the top 10 OEMs taking a commanding 94% of total sales. This concentration underscores the strength of the established players and the hurdles for new entrants. The “Big Four” Ola Electric, TVS Motor, Bajaj Auto, and Ather Energy, remain the ones that call the shots. They collectively holding 84% of monthly sales with a combined 82,307 units.
Ola Electric
Taking back the throne Ola Electric takes the top position. Which is largely due to a sales spree in the last days of the month.
- The 24,336 units by Ola registered an impressive M-o-M increase of 76.40%.
- However, their Y-o-Y drop is around 25%.
TVS Motor
- TVS Motor with 23,809 units sold has had consistent growth and therefore represents a 55% Y-o-Y increase.
This represents successful integration of electric models into their well-established robust distribution network and growing acceptance of EVs from a respected brand.
Bajaj Auto
- Bajaj Auto probably has the best performance. 21,310 units represent a whopping 96.0% Y-o-Y growth.
Thereby demonstrating an exemplary combination of innovation and market reach. It should be a formula for success on their electric scooters and more importantly, connect with the people.
Ather Energy
- Ather Energy, with 12,906 units sold, has maintained its leadership in the premium segment.
Their emphasis on design, technology, and a superior ownership experience finds a niche, specific customer group.
Beyond the Numbers of 2W Sales Report for January: A Deeper Dive into Market Dynamics
The numbers only tell part of the story. Growth in E2W sales is driven by a combination of factors:
- Government’s Green Push: Government incentives, subsidies, and favorable policies remain critical drivers that reduce the initial cost barrier for consumers.
- The Pain at the Pump: Relentless increases in petrol prices are forcing consumers to consider alternatives, making the economic advantages of EVs increasingly compelling.
- Eco-Consciousness Takes Root: A growing awareness of environmental issues is swaying purchasing decisions, with consumers actively seeking greener transportation options.
- Technology Makes Strides: Advancements in battery technology, increased range, faster charging, and enhanced performance are making E2Ws a more practical and appealing choice.
- Infrastructure Slowly Expands: Although still a work in progress, the growth of public and private charging infrastructure is slowly alleviating range anxiety and encouraging wider adoption.
ELCTRIK Speaks
The E2W sales figures of January 2025 look good. The market is dynamic, competitive, and full of opportunities. The E2W sector has a lot of promise ahead, given the government support, technological advancements, and growing consumer demand. It is about solving the remaining challenges in a strategic manner and continuously innovating to meet the needs of the evolving Indian consumer.
