Electric 2W Sales Report for April 2025 witnessed itself become the turning point for India’s e2w industry. As much as policy challenges might have been anticipated. The sector recorded 86,633 units of retail sales-a strong 46.74% YoY increase in April 2024. A credible 30.57% MoM decline from the record-breaking level of March 2025 reflects a market rebalancing after subsidy re-tuning. The e2w segment is now responsible for 5.5% of overall two-wheeler sales. Which represents both its achievement and dormant potential.
|
Maker |
Apr’25 |
March’25 |
Apr’24 |
MoM Change % |
YoY Change % |
|
TVS |
19746 |
30,689.00 |
7,762 |
-35.66% |
154.39% |
|
OLA |
19709 |
23,557.00 |
34,163 |
-16.33% |
-42.31% |
|
Bajaj |
19011 |
35,170.00 |
7,561 |
-45.95% |
151.43% |
|
Ather |
13173 |
15,614.00 |
4,144 |
-15.63% |
217.88% |
|
Hero |
6125 |
8,036.00 |
956 |
-23.78% |
540.69% |
|
Ampere |
4018 |
5,668.00 |
2,676 |
-29.11% |
50.15% |
|
PUR Energy |
1449 |
1,805.00 |
376 |
-19.72% |
285.37% |
|
BGAUSS Auto |
1311 |
2,591.00 |
713 |
-49.40% |
83.87% |
|
Kinetic Green Energy |
1306 |
842.00 |
442 |
55.11% |
195.48% |
|
River Mobility |
785 |
801.00 |
245 |
-2.00% |
220.41% |
|
Total |
86,633.00 |
124,773.00 |
59,038 |
-30.57% |
46.74% |
Market Highlights
- Total e2w Sales (April 2025): 86,633 units
- YoY Growth: +46.74% (April 2024: 59,038 units)
- MoM Decline: -30.57% (March 2025: 1,24,773 units)
- EV Penetration in 2W Market: 5.5% (down from 8.7% in March 2025)
- Key Factor: Cut in government subsidy (from ₹10,000 to ₹5,000 per vehicle, effective April 1, 2025)
Sales Report for April: Brand-wise Performance & Industry Trends
TVS Motor Company
- Sales: 19,746 units
- Growth: 154.39% YoY
- Market Milestone: First time at the top, ahead of Ola Electric and Bajaj Auto
- Key Models: iQube, TVS X
Ola Electric
- Sales: 19,709 units
- Growth: -42.31% YoY
- Challenges: Operational glitches and subsidy reductions hurt momentum
- Strength: Retains robust urban presence and brand recall
Bajaj Auto
- Sales: 19,011 units
- Growth: 151.43% YoY
- Strategy: Launch of a cheaper Chetak variant at ₹1.10 lakh (ex-showroom)
Sales Report for April: Industry Insights & Trends
- Subsidy Impact: The halving of FAME-II incentives led to a sharp MoM decline, as anticipated by industry watchers.
- Consumer Sentiment: Demand for long-range and premium variants, despite increases in prices, is still robust, particularly in metro cities.
OEM Strategies:
- TVS and Bajaj leveraged their brand presence and after-sales networks.
- New product introductions and market expansion into tier-2/3 cities will help Ola bounce back.
- Mahindra and Tata are emphasizing range and innovation to lure tech-conscious customers.
ELCTRIK Speaks
April 2025’s e2w sales indicate the industry’s tremendous resilience. While dominant players such as TVS and Bajaj lead the charge ahead, newer players are innovating at a breakneck speed. The Indian e2w industry has an exciting and competitive future ahead of it. All stakeholders need to look out for changing consumer behaviors, regulatory changes, and technological advancements as the market continues to mature.
