LML Star Electric Scooter: Reviving The Legend?

LML Star electric scooter, marked its much-awaited grand debut at the GICW fashion week on January 6, 2024. LML brand, which has been synonymous with two-wheeler innovation in India, decided to embrace the electric vehicle (EV) theme right from scratch to redefine what everyone might call urban commuting with something that brings together style, technology, and sustainability.

High Tech Features

The two-tone colour combination used is black and white and rich red. The main features of the design include:

• LED Lighting: The projector headlamps are advanced in conjunction with LED daytime running lights to enhance the rider’s safety and visual acknowledgement.
• It has an all-digital instrument cluster with real-time data alongside navigation assistance and connectivity for smartphones.
• User-centric technology: The handlebar gives out haptic feedback for navigation, reverse mode for easy parking, hill hold assist, and tyre pressure monitoring system gives the Star an edge over others.

“It is the most important scooter,” said Dr. Yogesh Bhatia, Managing Director of LML Emotion

It will be an excellent experience saturated with fabulous designs and glitter. The LML Star is inspired by the past but focused on the future, positioned as a lifestyle product and a style statement.

Performance Specifications

LML Star is to be priced approximately at ₹1 lakh. Here are the expected specifications:

Market Positioning and Competitive Advantage

The company has already planned to erect 100 dealerships throughout India to facilitate the re-launch strategy. With Ola Electric and Ather Energy already leading the market, LML is most likely going to throw things into excitement in the market. Industry observers noted that LML’s heritage married with innovative features could attract a wide mix of customers.