Unwrapping its Windsor EV on the growing commitment to the cause of sustainable mobility, MG Motor India presented the car at a competitive ₹9.99 lakh (ex-showroom). With its sleek design, advanced features, and impressive performance, Windsor EV is sure to stir the pot in the electric vehicle market, giving consumers a more formidable option than what is currently available.
Designing of Windsor EV
The MG Windsor EV has an exterior that holds an aerodynamic profile with a mix of hatchback and MPV elements. Emphasized by an LED light bar running across its width at the front and a split headlamp arrangement that locates the main lights within the lower bumper. It comes fitted with sporty 18-inch diamond-cut alloy wheels and flush-fitting door handles to give it a rather futuristic appeal.
Inside, Windsor EV is for comfort and sophistication. The cabin features a Knight Black theme, accented by gold highlights and wooden trims. It features luxury Aero-Lounge seats that recline up to 135 degrees, 15.6-inch Grandview touchscreen display, 8.8-inch digital instrument cluster, LED ambient lighting, panoramic glass roof, 604 litres of boot capacity.
Performance and Powertrain
The Windsor EV packs a 38 kWh lithium-ion battery mated to a front mounted electric motor providing 100 kW of power and 200 Nm of torque. It promises a range of 331 kilometers in a single full charge. The Windsor EV offers support for a 45 kW fast charger that gives the battery, from 0 to 80 percent in just 55 minutes. It also utilize a 3.3 kW charger, which takes around 13.8 hours to charge the battery from 0-100 percent. One can also to do that in about 6.5 hours with the help of a 7.4 kW charger.
Safe High-Tech EV
There are six airbags fitted as standard in the Windsor EV across all variants. Complementing the use of airbags is ESC, all disc brakes, TPMS, It also has a 360-degree camera system that lets the driver have a complete visual field from his seat. Hill hold control, rain sensing wipers, auto headlamps, follow me home headlamps are other features enhancing safety of the passengers.
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Market Positioning of MG Windsor EV
The MG Windsor EV is well positioned to corner a high market share in the exponentially growing demand for electric mobility in India. At an attractive price of ₹9.99 lakh (ex-showroom), it fits right in between existing offerings from MG, making it an attractive buy for consumers seeking a fine balance of affordability and advanced features. MG also launches game changing Battery-as-a-Service (BaaS) initiative, enhancing its market positioning by reducing the initial purchase cost and by allowing customers to pay per kilometer for the battery usage. MG also announced it would be launching new models once every six months, a clear expression of the brand’s ambitious commitment to enlarging its position in the emerging electric car market.
ELCTRIK Speaks
The MG Windsor EV will be a big deal for the Indian electric vehicle market. Its sleek exterior design, luxurious interior, and impressive range set the Windsor EV to appeal to a wide range of consumers. Innovative features such as the Battery-as-a-Service program and a focus on safety raise the bar even higher for this electric CUV.
