Key Highlights:
- Ather commences Rizta Productions
- Rizta was launched at Rs 1.10 lakh (ex-showroom)
- Rizta is Ather’s first-ever family scooter
- Deliveries of Rizta to begin from July
Bangalore based EV startup, Ather Energy has commenced the production of their most anticipated family scooter, the Rizta. The Rizta was launched in April 2024 and after a wait of four months, production has begun, as deliveries are likely to take place from July onwards. Rizta is offered in two variants. The base-spec S variant is powered by a 2.9 kWh battery pack, delivering a range of 105 km on a single charge. The top-end variant Z gets the option of two battery packs.
Which is either the one from the base-spec of 2.9 kWh or a bigger 3.7 kWh battery. This 3.7 kWh battery pack is capable of generating a claimed range of 159 km on a single charge. The Rizta has a top-speed of 80 kmph with a kerb weight of 119 kg. Rizta stands apart from the other Athers present in the market with its ample space, which adds to its overall practicality.
For starters, the Rizta packs an under seat storage capacity of 34 litres. This storage is accompanied by an additional 22-litre flexible frunk. This frunk is portable and can be used as a carry bag for your daily groceries. A half sized helmet can easily be accommodated in the Rizta’s under seat compartment, which also gives an idea of its mightiness.
Rizta continues the legacy of its siblings, hoisting a tonne of features, yet the deaccelerating mode, regenerative braking, side stand motor cut-off, skid control (Ather’s version of Traction Control) and a 7.0-inch TFT display, supporting onboard navigation and Alexa connectivity, remain the highlights. Ather claims that Rizta, with a wheelbase of 1285mm, the boasts the longest seat in its class. Talking about the prices of Rizta. The base-spec S, sporting a single battery option, is offered at a price tag of Rs 1,09,999 lakh (ex-showroom). However, the top-end Z holding a 2.9 kWh battery pack is priced at Rs 1,24,999 lakh (ex-showroom). Whereas the model, which is accompanied by a larger 3.7 kWh battery, shares a price tag of Rs 1,44,999 lakh (ex-showroom).
The Verdict:
In our opinion, Ather’s monthly sales have not shown much improvement over the past few months. From the first to the second quarter of 2024 until now, the brand has only managed to sell 6,104 units in the month of June, with a mere 0.95% month-on-month (MoM) growth compared to the previous month. However, the introduction of the Ather Rizta is expected to boost sales significantly. This new scooter is designed to appeal to a broad segment of Indian consumers with its diverse features and offerings. Rizta does not share a direct rivalry in the Indian two wheel electric market, though it is expected to disrupt the sales of the Bajaj Chetak EV and the segment-leader Ola S1 Series.