In recent years, Maharashtra has undertaken an effort to transform itself into a central hub for electric two-wheeler production and now, another big name in the industry prepares to join the league. With an investment of USD 30.3 million (INR 250 Cr), the 1993’s renowned designer, Alessandro Tartarini discovered, Italian electric two-wheeler brand Velocifero aka VLF, in partnership of KAW Veloce Motors Pvt Ltd, declares its grand- entry into the burgeoning auto market of India.
Marking a significant presence, the VLF has announced to set-up the manufacturing plant in Kolhapur, Maharashtra with an investment of USD 12.1 million (INR 100 Cr). As a prominent partner, KAW Veloce Motors Pvt Ltd shares the responsible for ensuring that manufacturing and distribution operate swiftly and consistently.
This involves enhancing production capacity to meet the demand and supply chain for VLF in India. As a key player, holding a six-decade manufacturing experience, KAW Veloce Motors aims to position the Italian auto-maker as a leading competitor in the diverse market of sustainable two-wheel mobility solutions.
VLF’s products are acclaimed for their distinctive design and bold character, targeting prominence in the expanding electric mobility sector. Alessandro Tartarini, the mind behind VLF, emphasizes the importance of creating stylish, distinctive products in a highly competitive and dynamic market.
This philosophy guides VLF’s commitment to offering electric scooters that depart from conventional gasoline-powered designs, offering affordable and stylish alternatives. As per the sources, VLF is planning to write a history, with the model named Tennis in India.
Tennis is slated to register it’s launch, around festive-season, this year. VLF plans to introduce its iconic electric scooter, catering a varied range of consumes, including those, making their first purchase, for the riders looking to enhance their current options.
By prioritizing aspirational branding and delivering high-quality riding experiences at affordable prices, VLF is poised to profoundly influence the Indian market for electric two-wheelers. VLF, known for its strategic market approach, will introduce a comprehensive marketing campaign to raise awareness and capture interest among Indian consumers.
Tushar Shelke, Managing Director of KAW Veloce Motors Pvt. Ltd, has also expressed his enthusiasm on the same stating, “Through VLF, we aim to offer Indian consumers a variety of electric scooters known for their exceptional design and performance. Each VLF product embodies a distinct design philosophy that sets it apart in the current market. Our goal is for customers to enjoy this distinctive experience.”
The campaign will culminate in the official brand launch during the festive season of 2024, featuring engaging marketing activities, roadshows, and participation in auto showcases, solidifying VLF’s existence in India. The strategy also comprise of, establishing an operational dealership network across the nation, with an aim to target, tier 1 and tier 2 cities majorly.
The objective is to incorporate 15 dealerships up and running by the end of 2024, with plans to expand this number to 50 by the end of the fiscal year.
