Hyundai India has officially discontinued its Kona Electric, marking the end of a significant chapter in the country’s electric vehicle (EV) journey. Launched in July 2019, the Kona Electric was India’s first long-range EV, promising to spearhead the nation’s shift towards greener mobility.
The Kona Electric made a strong entry into the Indian market with its impressive range of up to 452 kilometers on a single charge, making it a practical choice for urban and suburban users. However, despite its pioneering status, the Kona Electric struggled with sales. Factors such as a higher price point due to being a (CKD) unit, limited charging infrastructure and stiff competition from both conventional fuel vehicles and newer EVs, contributed to its moderate market performance.
Hyundai is far from stepping back in the EV race. The discontinuation of the Kona Electric is a strategic move to make way for a fresh lineup of electric vehicles tailored to better meet market demands. Hyundai has ambitious plans to introduce four new EV models in India, including the much-anticipated Creta EV. The new models are expected to cater to a broader audience with varied price points and improved features.
While the Kona Electric bids farewell to the Indian market, there are speculations about the arrival of the next-generation Kona EV in other Southeast Asian countries. This move could see the new model potentially replace the current Kona Electric, benefiting from advancements in technology, extended range and more competitive pricing. The success in these markets could influence future decisions regarding its re-introduction in India. The Kona Electric has received a makeover and a generational shift in the international markets, yet neither one of them made its way to India.
The primary reason for discontinuing the Kona Electric in India revolves around Hyundai’s strategic realignment towards more competitive and locally tailored EV offerings. The company is focused on developing and launching EVs that align more closely with Indian consumers’ expectations and infrastructure realities. By phasing out the Kona Electric, Hyundai aims to streamline its product portfolio and concentrate on newer, more efficient models that promise better market penetration and acceptance.
Hyundai’s decision to discontinue the Kona Electric marks a turning point as the company prepares to usher in a new era of electric mobility in India. With four new models, including the Creta EV, set to launch. Hyundai is positioning itself to capture a larger share of the burgeoning EV market. The move reflects a broader trend of automotive giants continuously evolving to meet the dynamic demands of the global market, with a major focus towards the Indian automotive market.
