Amidst its centennial jubilations, MG Motor India has announced significant price revisions across its 2024 lineup, marking a noteworthy milestone in the automotive industry. The latest adjustments affect the Comet EV, Hector, Astor, and Gloster models, accompanied by the unveiling of a new base trim for the ZS EV, redefining accessibility and affordability for Indian consumers.
The MG Comet EV witnesses a remarkable price reduction of Rs 1.40 lakh, reflecting a strategic move to enhance its market competitiveness. The revised pricing now places the Comet EV within the price range of Rs 6.99 lakh to Rs 8.58 lakh, catering to diverse consumer preferences. Powered by a robust 17.3kWh battery, the Comet EV offers a commendable driving range of 230 kilometers on a single charge, bolstering its appeal in the burgeoning electric vehicle segment.
In continuation of its commitment to customer-centric initiatives, Gaurav Gupta, Deputy Managing Director of MG Motor India, emphasized the company’s ethos of prioritizing customer satisfaction. He highlighted the significance of the “Year of Fast Forward 2024” initiative, attributing its success to heightened localization efforts, streamlined logistics, and strategic cost rationalization measures.
The price adjustments extend beyond the Comet EV, encompassing the Hector and Gloster models, heralding a new era of accessibility and value proposition for discerning consumers. With reductions of up to Rs 80,000 on the Hector and Hector Plus SUVs, MG Motors reaffirms its commitment to offering premium vehicles at competitive price points. The Hector lineup, available in six variant options, offers a versatile range of choices tailored to meet diverse consumer preferences.
Similarly, the Gloster, available in three trim levels – Sharp, Savvy, and Blackstorm, witnesses substantial price drops, enhancing its market appeal and value proposition. With reductions of up to Rs 1.34 lakh and Rs 87,000 for the turbo and twin-turbo versions respectively, the Gloster continues to captivate enthusiasts with its robust performance and luxurious appeal.
Noteworthy among the announcements is the introduction of the new ZS EV Executive trim, positioned to cater to the evolving needs of electric vehicle enthusiasts. Priced competitively at Rs 18.98 lakh (ex-showroom), the Executive trim offers enhanced affordability and accessibility, setting new benchmarks in the electric vehicle segment.
The ZS EV, renowned for its captivating design and superior performance, continues to captivate Indian buyers with its exceptional features and driving dynamics. With four distinct variants – Executive, Excite, Exclusive, and Exclusive Pro – the ZS EV offers a comprehensive range of options, ensuring a tailored driving experience for every consumer.
As MG Motors paves the way for a transformative journey in India’s automotive landscape, the latest price revisions and introduction of new trims underscore its unwavering commitment to innovation, affordability, and customer-centric excellence. Through strategic initiatives and forward-looking approaches, MG Motors reaffirms its position as a trailblazer in the Indian automotive industry, poised to shape the future of mobility.
