India’s electric 4W Sales in September 2025. Recorded a strong year-on-year growth. But a slight month-on-month drop from record highs some time earlier in the year. Around 15,000 electric vehicles were sold in September 2025. Roughly 13-18% down MoM, but up almost 80% compared to the corresponding period last year. Indicating strong overall market growth in spite of near-term volatility.
Market Overview
- Overall electric vehicle sales (4-wheelers) in September 2025 stand at 15,118 units.
- This represents a sequential drop (~13-18%) from August due to cyclical patterns and inventory rebalancing.
- Year-over-year, sales jumped close to 80% on a high base as Indian buyers. Keep trending towards EVs, aided by better infrastructure. GST reductions, and festival demand.
4W Sales: Top Performers
- Tata Motors topped the segment, selling a record 6126 electric vehicles. Almost twice its September 2024 EV sales, and a new monthly record for the company.
- Tata Nexon EV continues to be India’s top-selling electric model.
- Punch EV, Tiago EV, and the newly launched Harrier EV follow closely behind, with all three commanding robust customer interest.
- Other prominent brands adding to the month’s count are MG Motor (Windsor EV and Comet EV), Mahindra (XUV400 and XEV 9e), BYD (Atto 3). Luxury entries such as BMW and Mercedes-Benz.
- Maruti Suzuki, although still dominating overall passenger vehicle (PV) sales, had no or zero EVs in its line in September 2025.
4W Sales: Key Trends and Factors
- Festive Demand: September’s Navratri opening propelled robust booking and delivery numbers, particularly for Tata Motors.
- GST 2.0 Cuts: The recent GST cut for EVs drastically reduced prices, enhancing buyer sentiment. Tata’s Nexon had prices cut by up to ₹1.55 lakh, attracting greater footfalls.
- Model Launches & Feature Enhancements: The Tata Punch EV, Tiago EV, and recently facelifted Harrier EV drew new customers because of updated features, enhanced range, and improved value.
- Slight MoM deceleration: The ~13-18% decline in MoM sales versus August 2025 is in keeping with the usual buyer response. Post-festive pre-bookings, and does not indicate a negative market trend.
ELCTRIK Speaks
Electric 4-wheeler retail sales in September 2025 remained strong, with Tata Motors consolidating its top spot and overall market sentiment high owing to supportive policies and persistent demand. The YoY growth trend is still strong, signaling the growing electrification of India’s personal mobility scene despite short-term monthly fluctuations.
