The Xiaomi SU7 Ultra ran the arduous 20.8-kilometer Nürburgring course on April 1, 2025. In a time of 7 minutes, 4.957 seconds. Erasing the earlier record established by the Porsche Taycan Turbo GT (7:07.55, September 2023). The record lap was run by Vincent Radermecker. The achievement was announced officially by Xiaomi founder and CEO Lei Jun. Who voiced hope that the record could be shattered once again soon. The SU7 Ultra prototype stunned the industry with a 6:46.874 lap. Breaking a seven-year dominance by European and American brands. Establishing itself as the fastest four-door car ever on the circuit.
Xiaomi SU7 Ultra: Powertrain and Performance
The SU7 Ultra shares its core technology with the prototype. Featuring Xiaomi’s self-developed Super Motor V8s, which spins up to 27,200 rpm. The tri-motor configuration provides a total of 1,548 hp (1,526–1,548 Ps). Which makes the vehicle accelerate from 0 to 60 mph in a mere 1.98 seconds. Hits a top speed of 217 mph (350 km/h). Numbers that are class-leading across the world’s four-door production car class. The production vehicle, though less provocative in terms of styling compared to the prototype.
Xiaomi SU7 Ultra: Pricing, Demand, and Customer Experience
Xiaomi’s aggressive pricing has been a key disruptor. The SU7 Ultra launched at CNY 529,900 (approx. $73,000). A 35% reduction from its initial pre-sale price of ¥814,900 (~$113,000). This strategic move targets buyers of premium sedans such as the BMW 5 Series and Audi A6. Making ultra-high performance more accessible. Within minutes of opening pre-orders, Xiaomi received 3,680 orders. By March, over 19,000 firm orders had been logged.
In order to further segment the ownership experience, Xiaomi CEO Lei Jun has directly interacted with customers. Organizing VIP dinners and outlining the setting up of the Xiaomi SU7 Ultra Club. This VIP program will likely include private track days, early updates, and special events. Similar to the enthusiast communities created by Tesla and Porsche.
Xiaomi SU7 Ultra: Addressing Criticism and Looking Ahead
In spite of its success, Xiaomi has been criticized for some of its design decisions. Like the contentious carbon fiber hood ventilation. Nevertheless, strong demand and aggressive customer interaction have allowed the brand. Xiaomi is also growing its EV range, with the YU7 electric SUV scheduled for launch in July. Continuing to increase its automotive presence.
ELCTRIK Speaks
Xiaomi SU7 Ultra’s record-breaking lap at the Nürburgring is more than a technical achievement. It is a paradigm shift in what technology brands can do to redefine the car world. With its combination of speed, innovation, customer-first approach, and competitive pricing. Xiaomi is not only rewriting the rules for EV performance but also redefining the expectations of global premium car buyers.
